Brazilian supermodel Gisele Bundchen has designed a new line of rubber sandals for Ipanema brand, and for its presentation and advertising campaign, they have chosen to raise awareness about conscious use of water.
The model and brand are supporting a campaign by The Akatu Institute to protect the water of the Xingu river, which flows into the Amazon and is suffering from the deforestation in the region. They are also driving attention and supporting organizations such as WWF's Springs from Brazil and Mananciais, which is protecting several water resources near the Sao Paulo state.
On top of this, they have put up a website with domestic tips for people to save water at home and they have followed their premises in the spot that presents the sandals: all water used in it was re-used to clean the studio and irrigate gardens.
